Talk Strategy Tests Hybrid Work Strategy with Project Cowork
Talk Strategy, a dynamic marketing agency, embraced remote work during the pandemic but found themselves missing the energy and collaboration of an in-person office. With a team of 15-20 employees, they partnered with Project Cowork to pilot a hybrid work schedule in a flexible, move-in-ready space.
The Challenge
After years of working fully remote, Talk Strategy faced challenges common to many agencies transitioning to hybrid work:
- Loss of Collaboration: Remote work reduced the spontaneous interactions and brainstorming sessions vital to their creative process.
- Testing a Hybrid Model: Committing to a long-term lease without knowing if hybrid work would succeed was risky.
- Cost Concerns: Building out a custom office space, complete with permitting, construction, and furniture, was prohibitively expensive.
They needed a flexible solution to bring their team together and reintroduce the benefits of in-person collaboration.
The Solution
Talk Strategy found the perfect setup with Project Cowork’s team suites, tailored to meet their needs:
- Move-In Ready Team Suite: A fully furnished space featuring a shared work area, two private offices (converted into huddle rooms), and a dedicated conference room.
- Flexibility: Short-term agreements allowed them to test their hybrid strategy without the long-term financial commitment.
- Cost Savings: Avoiding the costs of building out, furnishing, and permitting an office saved significant resources.
- Engaging Environment: Access to community events, free coffee/tea, and hosted breakfasts and lunches created a positive and welcoming workplace.
Utilizing Project Cowork
Talk Strategy’s team suite has become the hub of their hybrid strategy. By converting the private offices into huddle rooms, the entire team—including the CEO—uses the open bullpen area for their workstations, fostering collaboration and an egalitarian environment.
Their team enjoys the flexibility of coming into the office a few times a week, with many employees choosing to work from the space more often than required due to the supportive and energizing atmosphere.
The Results
Talk Strategy’s experiment with hybrid work has been a resounding success:
- Enhanced Collaboration: Team members report better communication and creativity during in-person workdays.
- Cost Efficiency: Flexible terms and a turnkey solution eliminated the financial burden of traditional office build-outs.
- Team Engagement: The high-quality environment, community events, and shared amenities encourage employees to come to the office more frequently.
- Validated Strategy: Testing a hybrid model in a flexible, professional space has given Talk Strategy confidence in their decision-making for the future.
By choosing Project Cowork, Talk Strategy found a solution that not only facilitated their hybrid work goals but also reignited the collaborative spirit that drives their success.